A celebration of clutter liberation with real New York Storage Stories.

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Digital
Social
Video

Research
Strategy
Creative

Making (boring) storage a positive, badge-worthy NYC experience.

New Yorkers are always on the move. The last thing they want is their stuff dragging them down. Manhattan Mini Storage is built for the New York lifestyle – a support system to live your best NYC you. The Manhattan Mini Stories showcased storage experiences of real customers, interpreted by a cast of performers who bring quintessential New York experiences to life in a dramatic way.

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