For 25+ years, I’ve helped cultivate brands at critical inflection points — working directly with leadership to clarify direction, strengthen brand platforms, and turn strategy into clear, focused creative expression.

Meet Gregg

In an AI world, brands that win have the clearest foundation.

Brands that are successfully navigating AI aren't just adopting new tools. They're investing in clarity first. A defined voice. A sharp platform. A foundation that every team member — and every AI tool — can build from. 

Let's start the conversation.

Selected work

FIFA World Cup 26™
New York/New Jersey

Bringing the world's greatest game to the world's biggest stage.

Vew Case Study

Kooyman

Refreshing the foundation of the Caribbean’s #1 home improvement retailer.

View Case Study

Aruba Tourism

Turning the Aruban people into the island’s most powerful brand asset.

View Case Study
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Brands I’ve partnered with.

  • "Over an incredibly successful 10-year partnership, Gregg was the driving force in crafting an authentic tone and a unique voice for Aruba in an extremely competitive landscape."

    Edward Malone
    Area Director, North America
    Aruba Tourism Authority

  • "Gregg and his team were a key strategic and creative partner and showed tremendous dedication to the cause of bringing the 2026 FIFA World Cup to New York and New Jersey."

    Nancy Mammana
    Chief Marketing Officer
    NYC & Company

  • “Gregg was an invaluable strategic partner.  His guidance and creativity, enabled us to launch a new brand with soul and purpose in a crowded category.  This foundation helped us build a strong brand and set industry-leading results.”

    Ron Proleika
    (Former) VP Marketing
    Windstream Communications

  • “The most successful and meaningful agency/client partnerships are built on mutual respect, transparency and trust. For decades, Gregg has consistently delivered that and more for his clients.”

    Lisa Colantuono
    President
    AAR Partners

  • “Immersing in your business, homing in on the key communication objectives, and harnessing the emotion...that’s what Gregg does best.”

    Seth Ader
    Vice President, Marketing
    ESPN