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Shining the bright spotlight on female fans and athletes.
Services
Viral Content
Buzz Events
Social Media
Strategy
Creative
Digital
Taking the sports-passionate female voice to a deeper social level.
We orchestrated a 98-day social media challenge providing inspiration to our audience to document their journey and tag it #98DaysToShine. Using Google+ Hangouts and motivation from athlete ambassadors, thousands of women rallied, sharing sweat and soul with the world, culminating with a New York gallery exhibition, “The Summer of W.”
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