Cultiv8ors founder, Gregg Wasiak, has been an industry leader, growing brands and creating magnetic content, for over 30 years. From 1999-2021 he was co-partner of highly decorated agency, Concept Farm, leading it to be named AdAge’s Small Agency Of The Year. As a hybrid brand strategist, creative director, writer and director, Gregg has reaped just about every major industry efficacy and creative accolade along the way. 

In 2022, Gregg formed Cultiv8ors to bring to bear his branding skills, creative expertise and resource network for brand marketers and the strategic and creative agencies that serve them. 

Whether it's a CMO looking to sharpen their brand's mission, values and purpose, a brand's in-house marketing team needing creative direction and guidance, or an agency looking to unearth a breakthrough creative platform or integrated digital campaign, Cultiv8ors is purpose built to be a seasoned, yet nimble resource.

"There's no silver bullet to successful marketing. I believe it takes nurturing, collaboration, confidence and rigor. It’s all about having a well-defined value proposition and enough perspective to put the pieces together. It's on that foundation that successful, effective, engaging campaigns and content can be cultivated that cascade seamlessly across a brand's entire ecosystem, from an email to the metaverse and everything in between. When it all comes together, brands are unstoppable."

As a shining example, in a 10+ year partnership with Aruba Tourism, Gregg's strategic and creative leadership helped One happy island reach record high visitation numbers, hotel occupancy and visitor spend on the island - all critical as Aruba is the #1 tourism dependent island in the world.

Gregg is also a member of the Director’s Guild of America, a guest lecturer at many universities, including the USC Marshall School of Business, and a graduate of the prestigious SI Newhouse School of Public Communication at Syracuse University.