A bold, refined positioning to command attention and premium rents.

Located in Midtown’s iconic Hippodrome building, ReadySet! Offices’ branding was outdated and didn’t accurately reflect the company’s high-end product and bespoke business services. We conducted extensive competitive landscape research, leading to a redefined positioning, a fresh new name, brand mantra and design palette. The newly reimagined brand made its debut as ElevatedNY, promising premium office space at a whole new level.