Repositioning an entertainment icon around the truth that Music Moves Our World.

Since 1939, BMI had been ensuring that performance rights royalties are paid to the musical artists they represent. Now with 800,000 songwriters and some of the biggest names in the business, we helped to reposition the brand with a much more dynamic stance as a champion of the creator and amplifier of their music, celebrated through an integrated out-of-home, digital and social campaign.