Bringing bowling back to its glory, making it an epic Saturday night out.
Services
Research
Strategy
Creative
Print
Digital
Social Media
Video
Buzz Events
Outdoor
Reinventing an iconic American sport for a new generation.
With the challenge made greater by targeting a new younger audience, we rolled big and created a campaign starring 10 super-sized pins and one giant bowling ball. We took our ‘Spokespins’ outside and crashed Saturday night action – right into the impersonal bar and club scene. And, like any great Saturday night, all the action was captured by video, influencer and social media content.
